The Future of Video Production: What Will It Look Like?

Remote video production is one of the most visible trends to come out of 2020 and 2021. Remote video production involves sharing video footage and files online and trusting producers and editors to turn it into something professional.

It may also include using video footage from virtual conferences and compiling that content into high-quality video production.

Live Streams Will Become More Popular

For some videos, simple is better. Sharing video footage from online conferences and discussions means seeing what people look like in their home offices.

Rather than green screens and complex lighting setups, footage from virtual conferences will be a little simpler – but they can be improved dramatically with quality editing by seasoned professionals.

Industry Diversity

Diversity is an increasingly important matter for businesses and video offers a wonderful platform for demonstrating your commitment to fostering an inclusive workplace.

The future of YouTube and other online videos is a trend toward showcasing a brand’s inclusivity. With this in mind, you may wish to consider including different types of voices – representing people of different backgrounds and, most importantly, different opinions and ideas – in some of your videos.

Videos Will Become More Accessible

You may also wish to consider making your videos more accessible, which means ensuring as many people as possible can enjoy your content.

Simple ways of ensuring accessibility include providing a transcript of your video on the same page it’s posted or adding subtitles to the bottom of the screen. You may also wish to consider choosing colors that have good contrast and avoiding flashing lights.

Different Formatting

We are likely to see a variety of kinds of videos in the future, from short social media clips to longer, documentary-style videos that offer a detailed overview of your company or brand.

Remember that the length and format of your video should depend on your audience, and your platform (like YouTube), and what you hope to achieve with the video. You may also wish to think about how easy it will be to clip content from larger videos to share on social media or via email lists and maximize the leverage from every single piece of video content produced.

Budget Changes

Depending on your industry, the events of the last year may have caused you to reevaluate your budget and financial priorities.

Choosing a trusted video production firm like Kunta Productions means making the most of your budget, and our team is always happy to offer advice.

Screens Are Everywhere

With more people than ever owning smartphones and tablets, there is no doubt that the future is video.

Remember that when people have a device in their hands, it’s likely that they may be more willing to engage with your website and brand through video format. Don’t miss an opportunity to get more eyes on your business.

Shorter Is Better

Shorter videos have a greater chance of keeping the viewer’s attention. The more you can fit into a shorter video the better – but you shouldn’t rush what you have to say, either.

Mobile browsing is now more common than desktop browsing, and people are less likely to watch long-form videos on their mobile devices. In addition, providing the proper captioning will ensure that your valuable content will not be unnoticed simply because a viewer may not have the opportunity to listen to a video at any given time.